SleepView’s Photo-Story
February 26th, 2010 by Jerusha Michael
It all began when it was time for the needed photoshoot for SleepView, (our new baby among CleveMed’s family of sleep diagnostic devices). I went to Sarah (my boss) and said, “Who should be the model?” She paused a moment, then rattled off 2 names from the engineering department. “Maybe they would like to help?” she smiled sweetly.
I emailed them both; a pleading, cajoling couple of sentences, and waited. Surprisingly, they seemed quite happy to switch gears for a bit, and the first affirmative came 48 minutes sooner than the other. So the choice was easy: Dominic.
The day before the photo/video-shoot was quite a buzz of activity.
Dominic was kind enough to not back out of the whole thing while he had the chance.
Tony (our photographer) was just amazing. Just being in Tony’s studio, seemed to make the creative juices flow. We were spouting all kinds of ideas for future ad campaigns: one part of me marveled, yet another part of me cringed. But we needed this rambling I think… Dominic needed to take his mind off the discomfort he must have surely endured, from holding his hands out over a white board, and obeying 5-syllable instructions from Tony: “An-inch-to-the-left.” “Turn-device-clock-wise. No, your clock-wise.” “Curve your index finger a little toward you?” (No kidding, Dominic left for vacation the next day).
Finally, Tony dropped off our DVD and I must say that Dominic’s hands look good holding the SleepView and the SleepView looks just great: small, compact, and oh-so-easy to handle! But Tony was not the only one who took pictures that day. I just had to sneak a couple of cell phone pics that I have posted on our Facebook page. Hope you enjoy them as much as I did.
Tags: AASM certified, home sleep monitor, home sleep testing, sleep diagnostic device, SleepView, type 3
February 26th, 2010 at 1:26 pm
Really fun to read about the process of advertising, discussions, models (thanks Dominic) and the nature of business…..no matter what the product! Thanks for the clean shot!
February 26th, 2010 at 1:52 pm
Sound really exciting being part of an advertising company
March 1st, 2010 at 8:32 am
It was great fun, and thanks for compliments on my hands. But I don’t know if I could quit my day job just yet. My hands kinda look like a plucked chicken to me.
March 4th, 2010 at 10:45 am
SleepView is so happening. Thanks to all who did electrical and mechanical work on the device. BTW those hands that held it in the picture had a lot to do with what is at the mighty heart of that little plastic shell.
March 4th, 2010 at 5:41 pm
@Ilya: Really? I did not know that Dominic was directly involved in the making of SleepView too! Thanks for that info bit
March 15th, 2010 at 9:18 am
Dominic made all the pretty lights work! Not only does it look good, the lights let the patient know if they are hooked up correctly.
March 18th, 2010 at 2:10 am
Hey, I really enjoyed this posting! If you are interested in any web design feel free to contact me at http://www.helixfire.com