It all began when it was time for the needed photoshoot for SleepView, (our new baby among CleveMed’s family of sleep diagnostic devices). I went to Sarah (my boss) and said, “Who should be the model?” She paused a moment, then rattled off 2 names from the engineering department. “Maybe they would like to help?” she smiled sweetly.
I emailed them both; a pleading, cajoling couple of sentences, and waited. Surprisingly, they seemed quite happy to switch gears for a bit, and the first affirmative came 48 minutes sooner than the other. So the choice was easy: Dominic.
The day before the photo/video-shoot was quite a buzz of activity.
Props: our sleep-study area needed to look like “home” because…? You guessed right, SleepView is a portable sleep monitor, especially suited for home sleep testing.
Costumes: PJs that not only match, but look stunning with SleepView!
SleepView itself with its accessories… I was making & re-making lists of all the photos we needed to take.
Sarah and I did not forget to caution Dominic, “Try not to do any construction-home-remodeling work before tomorrow, ok? We can’t have bleeding hands or jammed fingernails. Maybe you should consider a manicure…? Your hands need to look good holding the SleepView.”
Dominic was kind enough to not back out of the whole thing while he had the chance.
Tony (our photographer) was just amazing. Just being in Tony’s studio, seemed to make the creative juices flow. We were spouting all kinds of ideas for future ad campaigns: one part of me marveled, yet another part of me cringed. But we needed this rambling I think… Dominic needed to take his mind off the discomfort he must have surely endured, from holding his hands out over a white board, and obeying 5-syllable instructions from Tony: “An-inch-to-the-left.” “Turn-device-clock-wise. No, your clock-wise.” “Curve your index finger a little toward you?” (No kidding, Dominic left for vacation the next day).
Finally, Tony dropped off our DVD and I must say that Dominic’s hands look good holding the SleepView and the SleepView looks just great: small, compact, and oh-so-easy to handle! But Tony was not the only one who took pictures that day. I just had to sneak a couple of cell phone pics that I have posted on our Facebook page. Hope you enjoy them as much as I did.
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CleveMed wishes to thank every one who submitted entries for the SleepView Raffle! We appreciate your interest in the SleepView, and welcome your requests for more information.